Internet Traps and False Information Essay

Web famous significant with everyone. These days, everyone likewise use web. It associate individuals on the world. Conventional class and web class very diffenrent Internet is the customary framework, it will help our have more information, great data, great news†¦ previously, individuals utilized web is the hunt framework. It have a great deal of beneficial thing in the web. It assist we with having companions , discussion , search all that we need. We can know more information But everything will be have negative and positive. We simply know something worth being thankful for in the web , we don't have to know a great deal of awful thing on the web . Social additionally have two face and web too . It experiences difficulties , traps †¦ we should be thought savvy, we surely know directly from wrong. Hence , we ought to completely misuse the upsides of the web, that preferred position ought not do terrible things or negative. Web consistently contains intriguing things. We b is perhaps the best development of mankind's history. At the point when old doesn't have web, people can be hard to share the important data valuable life, on account of the web, today we know a great deal of things great. We have to know to exploit the web to be helpful, or misuse of valuable things in this life. It will assist you with feeling better love life, all the more fascinating things. In any case, once in a while we exploit it in an awful employment, awful purposes will cause the contrary impact. It makes us unintentionally lead us to wrong way that they need and conflict with positive reasoning. On the off chance that we exploit the awful things on the web, it will lose the beneficial thing is its capital. Since the web once in a while contain bogus data about the issue, negative nature, doesn't work well for the reason. Customary study hall is the class simply come to class and do schoolwork, build and create courses. Customary classes can assist understudies with getting progressively dynamic in this life. Understudies can barely build up the capacities just as their insight. Customary study hall is constrained and prohibitive. It is hard to make a feeling of solace and great condition for understudies to learn. It gives the understudies an inclination incredibly awkward, latent. The school on the web is incredibly useful, it causes us to effectively retain eve rything without dedicated. Study hall based courses offer more concentration than online courses. In a homeroom, understudies are compelled to be tranquil and tune in to the instructor or their friends. They can even change to an alternate tab with their preferred informal organization rather than what they’re expected to realize. the Internetâ classroom is advantageous for educators, as well! They can give us a test with no paper, which can lessen the utilization of trees. Simultaneously, it might be simpler for certain educators to make redresses or remarks on student’s take a shot at the PC. Along these lines, the educators can focus more on instructing. They don’t need to think about students’ conduct like eating, chatting on the phone, or setting off to the latrine. Traditonal class bodes well to go to classes face to face on the off chance that you choose to live in the quarters or are an approaching first year recruits who needs the genuine school understanding. There are surely more chances to join clubs, affiliations, or societies/sororities while taking classes nearby.

Auditory processing in Speech Production

Sound-related preparing in Speech Production The reconciliation of sound-related input from self created discourse sounds into forthcoming engine orders is significant for the solidness and control of discourse creation. For instance, youngsters with significant hearing disability experience more prominent trouble gaining and keeping up discourse than their ordinary hearing companions (Campisi, Low, Papsin, Mount, Harrison, 2006; Kishon-Rabin, Taitelbaum-Swead, Ezrati-Vinacour, Hildesheimer, 2005; Moeller, Hoover, Putman, Arbataitis, Bohnenkamp, Peterson, Lewis et al., 2007; Moeller, Hoover, Putman, Arbataitis, Bohnenkamp, Peterson, Wood et al., 2007). Likewise, grown-ups with procured hearing misfortune show a progressive debasement of their beforehand capable articulatory capacity that is halfway reestablished after cochlear implantation (Kishon-Rabin, Taitelbaum, Tobin, Hildesheimer, 1999). The significance of sound-related criticism for discourse engine control in ordinary speakers has been exhibited by means of irritation contemplates. Different investigations have demonstrated the compensatory sway bothering the volume (Bauer, Mittal, Larson, Hain, 2006), pitch (Burnett, Senner, Larson, 1997), phonetic precision (Houde Jordan, 1998) and timing (Jones Striemer, 2007) of sound-related input has on the kinematic and acoustic results of discourse creation in ordinary speakers. Computational neural system models of discourse creation have likewise been utilized to show the significance of sound-related input for articulatory control (Guenther, Husain, Cohen, Shinn-Cunningham, 1999; Perkell et al., 2000). Irritating the planning of sound-related input in individuals who are familiar is known to actuate an assortment of explanation unsettling influences. In particular, postponed sound-related input changed between 200 ms and 400 ms during perusing so anyone might hear brings about a decreased number of right words, expanded absolute understanding time, monosyllabic sound replacements, oversights, inclusions and increases including reiterations (Fairbanks, 1955; Fairbanks Guttman, 1958; B. S. Lee, 1950; B. S. Lee, 1951; Stuart, Kalinowski, Rastatter, Lynch, 2002; Yates, 1963). On the other hand, postponed sound-related input has been appeared to decidedly impact discourse familiarity with individuals who stammer (Adamczyk, 1959; Kalinowski, Stuart, Sark, Armson, 1996; Ryan Van Kirk, 1974; Soderberg, 1968; Stuart, Kalinowski, Armson, Stenstrom, Jones, 1996; Stuart, Kalinowski, Rastatter, 1997). The level of familiarity improvement fluctuates relying upon various factors (for example post pone length, criticism force), the unique circumstance and the individual (Armson, Kiefte, Mason, DeCroos, 2006; Wingate, 1970). Because of the variable reactions detailed in the writing, the clinical adequacy of changed sound-related input as a treatment instrument stays dubious (Antipova, Purdy, Blakeley, Williams, 2008; Lincoln, Packman, Onslow, 2006; ODonnell, Armson, Kiefte, 2008; Pollard, Ellis, Finan, Ramig, 2009; Stuart, Kalinowski, Rastatter, Saltuklaroglu, Dayalu, 2004; Stuart, Kalinowski, Saltuklaroglu, Guntupalli, 2006; Wingate, 1970). The reason for the variable reaction of grown-ups who stammer to postponed sound-related input isn't known. Different speculations have been advanced to depict how postponed sound-related input incites familiar discourse in certain people who stammer. It has been suggested that postponed sound-related input brings about discourse improvement by constraining the individual who falters to accept another example of discourse development (Goldiamond, 1965). The new example is professed to be built up and kept up through operant learning standards with the deferred sound-related input working as aversive negative support. As called attention to by Wingate (1970), the conceptualization of this procedure is indistinct and fragmented. In any case, there is some proof to help the case that another discourse design is found out (Ryan Van Kirk, 1974). It has likewise been recommended that the postponed sound-related input is restorative in nature subsequently improving familiarity. Nonetheless, the opposite that postponed sound-related input is misshaped criticism is by all accounts self-evident (Wingate, 1970). A few creators have placed that the way to deferred sound-related feedback’s adequacy is the decrease of important input (Wingate, 1970) denying the individual who stammers the capacity to depend on this conceivably wasteful control framework. This declaration is to some degree bolstered by the perception that concealing of sound-related criticism likewise incites familiar discourse in certain people who stammer (Sutton Chase, 1961; Wingate, 1970). In conclusion, it has been recommended that postponed sound-related input is successful in light of the inclination of people to slow their discourse rate, drag out vowel length and increment vocal force and central recurrence (Wingate, 1970). In any case, changes to discourse attributes, for example, a more slow rate can't be the main explanation that deferred sound-related criticism is successful, as it has bee n shown to have comparable familiarity improving impacts even at quick paces of discourse (Kalinowski et al., 1996; Stuart et al., 2002). The impacts of adjusted sound-related input on discourse familiarity with individuals who falter exhibit the significance of sound-related preparing in the turmoil. Propelling our comprehension of the job sound-related handling plays in the discourse creation of individuals who stammer may start to clarify the systems behind familiarity instigating changed sound-related criticism. 1.5.2 Auditory preparing in ordinary and faltered discourse creation: Conduct investigations of sound-related preparing in grown-ups and youngsters who stammer have yielded proof of focal sound-related handling contrasts in these populaces comparative with familiar age-coordinated friends. Rousey, Goetzinger and Dirks (1959) revealed that 20 faltering youngsters appeared beneath ordinary execution on sound limitation. Absence of sound confinement aptitudes might be demonstrative of fleeting projection issue (Jerger, Wekers, Sharbrough, Jerger, 1969). Different examinations have utilized batteries of audiometric tests to behaviourally assess focal sound-related handling in grown-ups kids who stammer. Rousey, Goetzinger and Dirks (1959) detailed that 20 stammering kids appeared underneath ordinary execution on sound confinement. Lobby and Jerger (1978) revealed that grown-ups who falter performed inadequately comparative with familiar grown-ups on a subset of such tests. They reasoned that the outcomes recommended the nearness of an unpretentious focal s ound-related handling shortfall in grown-ups who falter. Anderson, Hood and Sellers (1988) directed a comparative report and found that young people who stammered performed inadequately on only one subtest when contrasted with a gathering old enough coordinated control members. They correspondingly reasoned that if a deficiency exists it is inconspicuous. Proof of an unpretentious focal sound-related preparing deficiency has likewise been shown in kids who falter. For instance, kids who stammer have been found to have higher limits on in reverse concealing errands than kids who don't falter (Howell, Rosen, Hannigan, Rustin, 2000). Howell et al. additionally found a positive relationship between's regressive covering limits and stammering seriousness in youngsters who falter. In a subsequent report Howell and Williams (2004) researched kids who stammer on a battery of audiometric tests including in reverse veiling errands. In light of the profile of execution on the audiometric battery of tests, Howell et al. (2004) arrived at the resolution that youngsters who falter had an alternate formative example of focal sound-related handling capacities comparative with their smoothly age-coordinated friends yet they didn't indicate the idea of that distinction. All the more as of late, focal sound-related working was assessed behaviourally and with electroencephalography in grown-ups who stammer (Hampton Weber-Fox, 2008). Behaviourally, grown-ups who stammer performed less precisely and showed longer response times because of the brief tone in a standard crackpot worldview. In any case, a little subgroup of grown-ups what stutter's identity was seen as driving the outcomes. A similar subgroup of poor performing grown-ups who falter likewise exhibited strange evoked sound-related waveforms. Hampton and Weber-Fox (2008) reasoned that this subgroup showed inadequate non-phonetic sound-related handling. Target tests like AEPs are legitimate and valuable measures to consider sound-related handling in people with stammering as they reflect changes in sound-related framework as boosts is prepared.

January 5 Deadline Reminder COLUMBIA UNIVERSITY - SIPA Admissions Blog

January 5 Deadline Reminder COLUMBIA UNIVERSITY - SIPA Admissions Blog Cartoon by Doug Savage Just a friendly reminder that the MIA/MPA applications are due today, January 5, 2015  at 11:59 p.m. EST. Please submit your completed application by tonight if you want to be considered for SIPAs merit-based fellowships. (The final application deadlineswithout fellowships considerationis February 5, 2015.) If you have some questions regarding your application, please review last weeks blog post, where our admissions staff answered some of your most urgent questions. Unsure of when the deadline is in your part of the world? This chart may help: New York, New York   January 5, 2015 11:59 PM Los Angeles, California January 5, 2015 8:59 PM Mexico City, Mexico January 5, 2015 10:59 PM Rio de Janeiro, Brazil January 6, 2015 2:59 AM London, England January 6, 2015 4:59 AM Madrid, Spain January 6, 2015 5:59 AM Beijing, China January 6, 2015 12:59 PM Tokyo, Japan January 6, 2015 1:59 PM Good luck everyone!

The Wonders of Owning a Dog - Free Essay Example

Sample details Pages: 1 Words: 311 Downloads: 1 Date added: 2019/10/10 Did you like this example? Introduction I once had a very negative attitude towards dogs. However, my perspective changed after watching the animal in action. A dog is an animal that desires to spend most of the time with its master irrespective of the geographical location, unlike human friends. They may be messy during their early stages of life, but it only takes them a little training before they can adapt to the ways of men. Afterward, the master becomes the Puppy’s greatest friend not to mention of its full dependence on him for food and shelter. Within the course of this association, the two develop a powerful bond that defines them to be beyond a master and a pet. Concurrently, people begin defying the cultural norms such as instructions by the pet experts against sharing beds with pets. Mutual love develops and soon the two become inseparable to the point of even spending the nights together. The little animal soon begins to ignore everyone else around him and concentrates on the master. It is surprising how the animal fails to eat or drink for days in the absence of its owner. At this point, it dawns on me that it is indeed true that a dog is a man’s best friend. Sometimes, one cannot concentrate on their studies all in the name of getting back home and reconnecting with the pet. Conclusion To sum up, it is an interesting friendship that goes beyond scientific explanation. Besides, it is interesting how quickly the animal adapts to the ways of men within a very short span and makes its way to the heart of the master. A dog is a friend that one can count on no matter the situation. Its love is beyond explanation, and I came to understand that they simply want to please their master and make him feel good and loved. Don’t waste time! Our writers will create an original "The Wonders of Owning a Dog" essay for you Create order

The Public s Negligence Toward The Rapid Emergence Of...

The public’s negligence toward the rapid emergence of â€Å"Fake News† in the last few years, and society’s increased access to such outlets not only causes a decline in the credibility of beliefs and stances on the most sensitive current event topics, but it also crudely transforms and moulds the critical ideas, views, and workings of Democracy. The United States government, depending on who you may ask, may be referred to as a liberal democracy, a constitutional republic, or a federal republic. According to the American Heritage Dictionary, a republic is â€Å"a political order in which the supreme power lies in a body of citizens who are entitled to vote for officers and representatives responsible to them.† On the other hand, a democracy is a†¦show more content†¦This often leads to script bias when media outlets, in appealing to â€Å"partisan audiences† for sake of business and viewer ratings, focus on a candidate’s positive achievements and contributions to society, rather than their opposing viewpoints to the majority (Andra Brichacek of U of Oregon School of Journalism). Resulting from such practices is a specific part of the population which religiously follows the news, unaware of other stances on the topics they follow, and their prefered candidate’s thoughts and goals on those topics. For example, during the 2016 presidential election, more liberal news outlets set narratives for President Trump, labeling him as racist, bigot, and unqualified for office, while outlets targeting conservative and â€Å"politically reformative† populations who were in favor of â€Å"draining the swamp† painted Hillary Clinton as a defensive, untrustworthy politician with too many secrets to hold in the white house. In response to such polarizing stances, the credible media, however biased, creates paths and openings for the distortion of facts and the manipulation of the public’s views and interpretations of the information they are handed. The fake media that the public is often exposed to reveals itself in satire, propaganda, and often, conspiracy theories. These forms are usually easily accessed through social media, which serves as a filtered means of obtaining information, filtered because its usersShow MoreRelatedMarketing and E-commerce Business65852 Words   |  264 PagesAds: Real-Time Marketing on Exchanges continued on back inside cover E -commerce business. technology. society. T e n T H e d i t i o n Kenneth C. Laudon Carol Guercio Traver New York University Azimuth Interactive, Inc. Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sà £o Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor In Chief:Read MoreFinancial Statement Frauds29904 Words   |  120 Pagesfraud in accordance with the reasons we have determined. Key-words: auditors, audit risks, financial statement fraud, internal control, earnings management, revenue recognition. III List of Abbreviations AICPA: American Institute of Certified Public Accountants AR: Audit Risk ASB: Auditing Standards Board BTG: Brussels Translation Group N.V CEO: Chief Executive Officer CFO: Chief Financial Officer COSO: Committee of Sponsoring Organizations of the Treadway Commission CR: Control Risk CRIME: CooksRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesDESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright  © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley SonsRead MoreOperational Risk Management50825 Words   |  204 Pages≈√ F M A G u i d e l i n e s on Operational Risk Management These guidelines were prepared by the Oesterreichische Nationalbank in cooperation with the Financial Market Authority Published by: Oesterreichische Nationalbank (OeNB) Otto-Wagner-Platz 3, 1090 Vienna, Austria Austrian Financial Market Authority (FMA) Praterstraße 23, 1020 Vienna, Austria Produced by: Oesterreichische Nationalbank Editor in chief: Gà ¼nther Thonabauer, Communications Division (OeNB) Barbara Nà ¶sslinger

Interpretation Job Free Essays

I deem the Graduate Trainee Program as one of the epitomes of Centrelink’s thrust in showcasing the best and brightest Australia has to offer the international community. Being part of a vibrant, dedicated and diverse group of individuals entrusted to foster understanding and promote the country’s foreign and trade relations is a challenge anyone who believes in Australia should be proud to be a part of. Having read Politics and Government in university and presently doing my post-graduate studies in International Relations give me the fundamental, if not advanced, skills as well as awareness of local and international socio-political and economic realities of today. We will write a custom essay sample on Interpretation Job or any similar topic only for you Order Now Complementary to my academic skills are the English language teaching experiences I have locally and abroad, which contributed immensely to my understanding of different cultures and peoples of varying age group. Being trilingual (English, Korean and street Japanese) gives me the edge to appreciate not only the language of other people but the nuances of what a language conveys, this is a paramount trait in comprehending the distinct language of diplomacy. It has helped me deal with clients in an interpretation job, students in a teaching assignment or local tribes people in medical or mercy missions. One of the jobs I do on the side is translation and interpretation work from Korean to English and vice versa. This type of work deals with Korean trade delegations coming to Australia to deal with Australian business owners. Both Korean and Australian clients require submission of a written project proposal prior to getting the tasking. The proposal calls for demonstrating my competence and advanced level of understanding not only of the Korean and English languages but the cultures as well. In writing the proposal, I set my plan of action and the methodology to be used for the translation and interpretation processes. After the clients read through my proposal, I present it to both parties and convince them of my being the right person to get the job done. During the actual translation/interpretation work, I sometimes observe that the principals’ understanding of what each said to the other may get â€Å"lost in translation. † The outcome of which is that on several occasions, I had to mediate and arbitrate so that the two factions agree on correct interpretations. It is noteworthy seeing conflicting parties come to terms because of my diplomatic approach and diligence in getting the job done properly. In 2001, while doing community re-building voluntary work with the Youth with a Mission (YMAN), a non-government organization assisting marginalized communities worldwide, I was a â€Å"trainee team leader† charged with a group of young volunteers from the United States, Canada, Australia, Fiji and even Australian aborigines. We were in northern Thailand amongst the Karen and Hmong tribes and I found out that due to their patriarchal society, the males in the tribes refused to work with our female volunteers. This caused some setbacks since individual assignments were already given prior to arriving on site. As the team leader of the group, I discussed this problem with the senior team leader and recommended that we should respect their culture in order to complete the mission. I talked with the team and organised the male volunteers to work in building houses and improving the local site. The female volunteers took on the English teaching assignments and medical assistance. This went well with the local populace and we gained their respect because we demonstrated our reverence for their beliefs. I would have done things differently by studying the culture, beliefs and peculiarities of the tribes first prior to embarking on another volunteer mission. Team success rests with good leadership and management. I related the leader and manager role since despite being distinct characteristics, they are inseparable traits of someone charged with such daunting assignment. A leader/manager must have the vision to effectively implement tasks and the steadfastness to successfully complete mission objectives. My value as a team member is the ability to work cohesively with each team member and agree to set aside idiosyncrasies in order to fulfill collective goals. People with different backgrounds can be incorporated in a team by appealing to their individual aims and marry them with the strategic objectives. During one of my courses in post-graduate studies, our class simulated a United Nations Security Council meeting and I played the part of the Secretary General. We were doing North Korean nuclear proliferation conflict resolution and individuals have their own opinions on how best to mitigate the problem. Playing the goodwill role, I contributed to the team output by consolidating valid points from individuals and getting a group consensus that the solution to North Korea’s nuclear arms program is by catering to the North Korean’s need for aid in exchange for reduction or total demobilization of the nuclear arms. While working as a contractual English instructor in Korea, I noticed that the students learning English, though very diligent and hardworking, English have a hard time with conversational, street-speak and business English. This is due to the formation of the program wherein they learn classroom and â€Å"theoretical† English but lacking the suave and practical application. Korea is a very rigid and structured society and change usually comes at a difficult phase. I adapted and conformed to the norms of the school but took the initiative by instructing my students to prepare a five-minute oral presentation of a country of their choice. The presentations have to be made with individually hand-made posters to have more impact in terms of graphics. After each student’s presentation, critiques from the class – in English, were done and this further confirmed the value of the pioneering teaching methodology. Needless to say, my technique was adapted by other teachers, who found it more efficient than the processes they have been using for years. Even the school director was pleased with my achievement that when my contract ended, he offered to renew it but I declined since I had to go back to Australia to pursue my studies. How to cite Interpretation Job, Essay examples

Marketing Activities of Apple Free Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Activities of Apple. Answer: Introduction For the contemporary business organizations,marketing holds an important part in gaining competitive advantages and staying ahead in the competition. However, there are various considerations for the contemporary business organizations in implementing effective marketing strategies, which will have positive outcome. In the current business scenario, implementation of the effective marketing strategies creates differences in the competitive state of affairs (Perreault, Cannon McCarthy, 2013). Majority of the renowned business organizations have gained their brand identity and competitive advantages with the help of their marketing activities. Moreover, effective marketing activities also help in determining the requirement of the customers and thus enhance the level of customer satisfaction. Apple is one of the leading brands in the world providing mobiles and other electronic gadgets. They have their presence around the world. However, the market orientation or approach being initiated by them is unique and distinctive, which is helping them in staying ahead in the competition. They have effectively targeted their customer segments and accordingly designed their marketing activities. However, they are operating only among the niche segments. This report will discuss about the marketing activities of Apple along with determining their existing market scenario. The external and internal environment of Apple will also be evaluated. Based on their existing market scenario, recommendations will be provided regarding the potential new market segments for them. Company profile Apple is one of the leading gadget manufacturers in the world is the topmost valued brand in the world. Apple is originated from Cupertino, California and it was founded in 1976 (Apple, 2017). From the initial stage, they have concentrated more on offering innovative and first of a kind product in the market. This innovative approach of them helped them in creating a distinctive image among the existing competitors. This approach of them is being reflected on their mission and vision statement (Kopaneva Sias, 2015). According to their vision statement, innovation is the key organizational objective of them and they will continue to change the existing competitive scenario by offering unique and innovative products in the market. Thus, the vision statement of Apple is reflecting the direction for them to achieve in the future. Moreover, the business approach being followed by them is also been reflected in their vision statement. According to the mission statement of Apple, they are the market leader when it comes to introducing innovative products in the market (Tishkovskaya Lancaster, 2012). Their mission statement states their rich history of innovations ranging from introducing MAC computers to introduction of ipod in the market. Thus, the mission statement of Apple is effectively reflecting the business activities of defining the future trend of the market. Thus, having analyzed the mission and vision statement of Apple, it can be said that, their orientation towards the innovations is being reflected in their mission and vision statements. Marketing orientation of Apple The marketing orientation of Apple is towards both the product and the market. This is due to the reason that, Apple concentrates more on innovation and quality in gaining competitive advantages (Urde, Baumgarth Merrilees, 2013). The products of them automatically attract customers due to their innovative features. Thus, the products of Apple get more preferences in their marketing activities. On the other hand, the market research being involved by them in determining the requirement in the market is proving their orientation towards their customers. It helps them in effectively determining the market requirement and accordingly initiates innovations to develop products (Chan, Kwong Dillon, 2012). The key product that has taken the role of redefining the competitiveness of Apple in the market is the iphone. Introduction of iphone in the market changed the existing scenario in the Smartphone market. The innovative features being possessed by iphone helped to gain more market awaren ess for Apple. Thus, afterwards Apple has more concentrated on developing the newer versions of iphone. Evaluation of 5cs of Apple Company SWOT analysis will be involved in determining the strength, weakness, opportunity and threat of Apple. The strengths of Apple include the enormous and positive brand value, which will be helpful in operating in the existing market as well as entering in the new market. Moreover, the innovations being possessed by them are one of the key competitive advantages for Apple. The initiation of premium pricing is helping them in achieving higher profit margin from their sales (Heracleous, 2013). This in turn helps them in investing more in their research and development. The weaknesses of Apple include operation only in the niche market. Thus, mass generation of revenue of Apple is not possible. Moreover, the product diversification of Apple is less compared to its competitors. Another key weakness is the non-compatibility of other software with the Apple products. Thus, customers will face issues in operating their products. Opportunities for Apple include the innovative approach being possessed by them, which will help them in tapping in newer markets in future. Moreover, due to their practice of creating new business sector, they can enter in any sector at any point of time (Kapferer Bastien, 2012). Another opportunity for them is the growing demand for their products with the growth in the global economy. Moreover, they are entering in new sectors such as television and iwatch, which will increase their competitiveness. Customers As discussed earlier, Apple operates in the niche market of the higher end customers. Majority of the customers for Apple comprise of business people and corporate who can afford their products. However, the typical consumer behavior being possessed by them is also one of the key tactics for determining the marketing strategy of Apple. According to the Maslows need theory, the products of Apple will meet the esteem need of the customers (Lester, 2013). This is due to the fact that, the esteem need refers to the requirement for self esteem, recognition and social status. Thus, the typical customer behavior of Apple is to show their wealth and status to the society (East et al., 2016). Another section of customers also opt for Apple products. This section comprises of people from business and corporate and they use the Apple products for heavy use in business purpose. Collaborators Apple has multiple suppliers and effective distribution network, which is helping them in catering to the market. The key motive of supply chain management of Apple is to offer the products to the customers timely and with more convenience (Stadtler, 2015). Their suppliers include Analog Devices, Inc, which supplies touch screen controllers for Apple iphone. Glu Mobile, Inc provides applications for the Apple mobile store. Micron Technology, Inc supplies DRAM and LPDDR2 for the products of Apple. Qualcomm, Inc is one of the leading providers of semiconductor around the world. They also provides processor and power tracker for Apple devices. Apple is managing their distribution network by their own. Majority of the distribution network is being taken care by their direct sales force. Apple maintains their own exclusive retail stores around the world (Montgomerie Roscoe, 2013). Thus, it helps them in managing the retailing more effectively and according to their organizational policies and cultures. Apple products are also being available in various online stores (Verhoef, Kannan Inman, 2015). In this case, the online vendors are the sole responsible for the retailing of the Apple products. The absence of any third party distributors is helping them in reducing the cost of distributions. Thus, the profit margin is more for them. In addition, Apple caters to similar kind of products and that too for the niche market. Thus, they not have the requirement of covering the entire market with having aggressive distribution network. Competitors Samsung, LG, and Google are the prime competitors for Apple. However, there are no close competitors due to the fact that all of its competitors are having different operating systems. Apple use their own operating system which sis exclusive to their products only. Thus, the user experience will be different for Apple compared to its competitors (Ahmad et al., 2013). However, threats are there for Apple from the existing competitors. This is due to the reason that, majority of the market share in the Smartphone business is being controlled by Android, which is being used by all the competitors of Apple (Ruiz et al., 2012). Compared to this, the market share of Apple IOS is less. Moreover, the entry of new competitors with updated technologies will pose threat for them. Context The external environment of Apple is diverse due to the operation and market presence around the world. However, few issues may pose challenges in their business activities. The legal environment around the world is diverse and varied in different countries. Thus, it will be a challenge for them to adhere with varied legal formalities around the world (Bagley, 2015). The political environment is also favorable for Apple due to the reason that, major countries in the world are providing various incentives in attracting investments. Moreover, the government regulations are more business friendly in the current scenario, which will have favorable impact on the business of Apple. Social environment for Apple is also favorable due to the reason that more number of people is getting attracted towards Smartphone and technologies. Moreover, there is always a craze and motivation works for the customers in having the access of Apple due to its aesthetic and esteem appeal (Phillips-Melancon Dalakas, 2014). However, with having operating only in the niche market, Apple does not have the access to the mass market. The technological environment for Apple is more challenging for them due to the reason that in the present business scenario, technologies are being changed rapidly and it is difficult for them to cope up with the rapid change in technology. Market intelligence of Apple One of the key tools being involved by Apple is the initiation of social media marketing. This is due to the reason that, social media marketing helps in determining the market trend more effectively by engaging directly with the customers (Tuten Solomon, 2014). Moreover, it is also helping them in determining the customer preference towards their competitors. This in turn helps them in identifying the areas, where they are trailing behind their competitors. They also involve market research for their existing customers (Chen, Chiang Storey, 2012). According to Apple, only the existing customers of them will be able to tell what they need more in future. Thus, the customer taste and preference pattern is being effectively determined. Social media marketing also reflects the change in the taste and preference pattern of the customers, which will help them in modifying their activities accordingly. As earlier discussed, Apple involves less amount of collaborators in their supply chain and distribution network. Thus, the role played by them is minimal and negligible in the business activities of Apple. However, the suppliers of Apple also play an important role in providing competitor trend (Upson et al., 2012). This is due to the reason that, the suppliers of Apple provides materials to other technology organizations also. Thus, the trend can be generated from them regarding the competitors activities. Recommended market segment As already discussed, Apple operates in the niche market, which is having very limited potential. Thus, to expand their business portfolio and market presence, Apple should also target the mass market to a certain extent. This will help them to enhance the market area along with catering to more number of customers. The target market should be the middle class customers around the world. STP model will be involved in determining the viability of the proposed market segment (Hollensen, 2015). According to the STP model, the first step is the segmentation of the target market. The segment should be classified according to the geography and demography. In the initial stage, middle class segments from the developed countries should be targeted due to the reason that, the purchasing power of this segment in these countries will be more. Moreover, according to the demographic classification, the target segment should be the age group of 20 to 40. This is due to the reason that, majority of this age group will represent the college goers and corporate people. Majority of the popularity of Apple is being generated from this age group. The next step is the targeting. Apple should introduce products with having more affordability and convenience to target the mass market. This strategy will be beneficial due to the reason that the exclusivity of Apple has an unique appeal among the mass market. Thus, effective initiation of the pricing strategies will help to target this segment. The last step is the positioning. Apple should position their products in such way that it will attract the targeted audience effectively. The brand name is there for Apple which will help them to effectively penetrate in the targeted market. Their positioning statement should be offering the brand value of Apple in affordable price. Thus, the targeted segment will have the impression of having the access of exclusivity of Apple in more affordable cost. This will be effective due to the reason that all the competitors will provide features but cannot provide the brand value being possessed by Apple. Recommended marketing mix: Product The product should be feature rich according to the targeted segments requirement. It may not have the high end features of Apple but should meet the criterions of the target audience. Moreover, the aesthetic appeal should be considered due to the fact that Apple is known for their aesthetic value. It will help to enhance the value created for the customers. Price The pricing strategy should be initiated according to the economy status of the targeted audience. The price should not be much lower due to the fact that it may dilute the brand image of Apple. The pricing should be done in such a way that it will be affordable yet will have premium feel for the targeted customers. Place Products should be made available in third party premium retailers due to the fact that the exclusive retail outlets of Apple have limited market presence. Thus, availability in the leading retail stores will help to enhance the exposure as well as the brand awareness. The online presence will also help to reach out to the target audience. Promotion The promotional channel should be selected according to their effectiveness among the target segment. Mass media channels such as TVC and print media will help to effectively reach out to the targeted segment. Moreover, social media marketing will also be beneficial to promote the products to the mass market. Conclusion Apple is having favorable market scenario in the niche market. However, in order to increase their market presence and to survive the growing challenge from its competitors, they need to penetrate in the mass market. 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